An entirely new kind of marketing campaign — Marketing is hard, even for marketers There was a time when getting someone to buy something was a job for elite advertising executives in posh Madison Avenue offices. It was an era without the internet — before anyone could sell a product that people could buy anywhere with a single click. Today, people shop differently than…

The marketing funnel has been around for more than a century. Its principles are credited to E. St. Elmo Lewis; the visual to William W. Townsend, who described the funnel in his 1924 book Bond Salesmanship. Considering how advertising’s changed since then, it’s easy to see why the funnel we…

From our first to our millionth user on ToneDen, we have always aimed to provide an experience that makes social marketing feel effortless. …

Bringing the future of direct marketing to everyone — Since the ’90s, the methods of direct marketing online have remained more or less consistent. For every marketer, brand, or businesses, the ability to effectively reach their audience directly has been confined to a single channel: email. However, in just a few short years, the expansion of social media combined…

A new automated way to find your perfect customers on social media — Your future customer is probably looking at their Facebook News Feed right now. So are 100 million other people, right now. …

The way people think can show us how they might decide to buy online today — At ToneDen, where we’re building systems to automate social marketing, we’ve been attempting to address a simple question with a complex answer: how do you get someone to buy something on social media? In constructing a framework to answer this question, we’ve found ourselves connecting patterns of human decision making…

Empowering creators to inspire social good — The political climate in the United States these past weeks has been turbulent to say the least. As we witness the shaping of diplomacy poised to radically impact our everyday lives, we find ourselves looking inward to find stability in the core values that represent our hope for the future…

Put acquisition and engagement on autopilot — A large part of our mission is to make it easier for creators and brands to build better audiences. We believe in crafting tools that empower marketers to form long-lasting relationships with the people that matter to their brand. …

How to get people to buy what you’re selling online — A product is something that’s created and consumed. Products can be physical or digital. Some products are scarce, others are abundant. A product takes time and energy to create and delivers value to the consumer. …